Truett Cathy and his brother, Ben, opened The Dwarf House in 1946. The first day sales were $58.20. The Dwarf House serves steakburgers and hamburgers unlike other Chick-fil-A locations. they also serve deep-fried pies in peach, apple and sweet potato flavors. When you first arrive at The Dwarf House, you notice the "dwarf-sized" front door. The Dwarf House is open 24 hours a day, closes at 4:00am Sunday morning, and reopens at 6:00am on Monday.
The way Truett and Ben were able to gain customers was to give free food. "I did give away a lot of food. That was the best way I knew to attract customers to a new restaurant and make friends. Everybody loves free food. Once we got the customers in the door, we knew we could keep them with good service and good food. That model- offering free food to get people to try us out- would become our model for building a customers base at Chick-fil-A twenty years later." S. Truett Cathy
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