Wednesday, March 2, 2011

S. Truett Cathy's Rule to Live By


Truett Cathy believes being kind to customers is the key to success. He lives by the Biblical commandment to love your neighbor as yourself and the Gold Rule: Do unto others as you would have them do unto you. One theme at an annual Chick-fil-A seminar was, "Courtesy is cheap, but it pays great dividends."


A customer called Chick-fil-A corporate one day to tell a story about the service he received while he dined at The Dwarf House. As he finished his meal, the waiter told him that he was going to take care of his meal. The customer was shocked and did not understand. Truett was in the restaurant a short time later and asked the waiter why he had paid for the man's meal. The waiter explained to Truett that it was out of friendship. Truett then asked the waiter if the customer had returned. Of course, the customer had returned often and the waiter's tips had greatly improved. The waiter had taken the time to be kind and it paid great dividends. The customer was now a friend and a raving fan of Chick-fil-A.


Chick-fil-A's corporate purpose is to glorify God by being a faithful steward of all that is entrusted to us and to have a positive influence on all who come in contact with Chick-fil-A. I think the waiter at The Dwarf House is a perfect example of living out our purpose!

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